Elevated Marketing Solutions (EMS) is a full-service, online marketing and web design company that helps owners and marketers make their message pop online. They work with small to medium businesses, from mortgage brokers to weight loss specialists, to give them a creative promotional edge. “We have a true brick-and-mortar business,” says owner Andrew Boehm. “We just specialize in selling online services to local business owners.” EMS’ motto sums up that specialty quite simply: “Growing business online.”
Boehm cofounded EMS about four years ago with his best friend Mark Javitch. “I think we complement each other’s strengths well,” Boehm says. “I do sales and marketing, and he focuses on fulfillment and development.” Both Boehm and Javitch have 10 years of experience in their respective fields, enabling them to help clients create a successful online brand.
EMS focuses on three key areas of online marketing: search engine optimization (SEO), web design, and online lead-generation campaigns. Specifically, EMS specializes in driving traffic to clients’ websites and creating clear and cohesive brand messaging. EMS then uses different marketing products and automation tools to further strengthen each client’s online footprint and create a customized, online marketing campaign. EMS’ social media strategist, Becky Hillyard, will work directly with clients to figure out best strategies for social media and e-mail marketing.
“We love seeing our customers succeed,” Boehm says. “If we do a great job of promoting their business online, they’ll have more money to spend with us in the future. It’s like a giant train, and we are the engine. If we keep the whole train moving then everyone gets to their destination on time.”
EMS is continually looking toward the future to help their clients create complex marketing campaigns by utilizing the latest trends in online marketing. As members of the Omaha Chamber of Commerce, BNI and MBA, EMS is well embedded within the Nebraska business community, where they do the majority of their business; however, EMS is always looking to expand. Boehm is confident that EMS will continue to do work with great small businesses in the “Heartland of America.”
The Landscape of Omaha Music
“If you can’t make it in Omaha, you can’t make it anywhere,” quoted one anonymous source when inquired about the current music culture of Omaha. The landscape of music life in 2015, considered, warrants a gander to how things have changed since the hardcore indie days of the nineties, to today’s robust scene. The old haunts that have closed down, the new shops to replace them; think even the new crop of local hangouts owned by renowned Omaha rockers. The open mics, the big upstart bands in town, the record stores, the venues, all these things create the current weather forecast of musical happenings in this big, perambulant social enclave named Omaha.
Back in the 90’s, places like behemoth independent record store Antiquarium, unsuspect venues such as Kilgore’s, and others like the Cog Factory, empowered the fiercely independent musicians of that time. Sadly, these establishments have now all closed.
On the bright side, places like Drastic Plastic, Almost Music, the Saddle Creek Shop, and Homer’s pick up the slack from what Antiquarium left behind. Venues such as O’Leaver’s, Slowdown, the Hideout, Pageturner’s, the Waiting Room, et cetera, keep plenty of channels open to creative energies in live music.
Icky Blossoms, a present band in the area, who, signed to Saddle Creek, maintain a perceptible wave in the community. To wit, Simon Joyner, who, once quite obscure, has become nearly a household name in 2015, and a buzzword in town. Meanwhile, a bulky percentage of young people are interested in music, and express talent for it.
The open mics, of course, foster them. Down in Benson, the 402 Collective coffeeshop puts on open mics Monday nights, at their branch shared with the Aromas coffee. They, with an impressive stage setup, open their sound system to anyone looking to perform, flush with hi-fi pro equipment and lighting. Down the road, the Barley Street Tavern provides late night open mic. The two events coincide sequentially in time (7 p.m. to 9 p.m. at Aroma, 9 p.m. to 1 a.m. at Barley St. Tavern, perfect for doublin’ up). Wednesday night, the Hive and the Hideout do open mics also. The former more singer-songwriter based, the latter oriented toward full band jams, they both give local tune slingers an clean aural canvas. There are many of these events with which to wrangle.
Local promotion company, Omahype keeps tabs on many such affairs in town, taking on the hefty job. Whether it’s your friend’s show at a localite venue, or a hero playing a larger club, Omahype saves the date. A brief look through the website gives you a mental overload of possible concerts and soirees to attend. The spirit of this local enthusiasm runs in Omaha like blood.
The heart of it, though, beats in the sheer mass integrity of the people, and their love of music. Folks sew themselves together, close knit and patched as a quilt. People come together in houses donned with instruments and jam for a daily passtime. This wholesome characteristic engineers the flow of passion throughout every business aiming to participate in the visceral artistic locomotion that moves Omaha.
by Hugh Gaughn
Why Folks Live Here
Smack dab in the middle of North American civilization, somewhere between Nowhere and Everywhere, virtually at the heart of America, here Omaha booms, quiet and inconspicuous. The Missouri river stylishly at the edge of town, Omaha, like a piece of rugged Western art, with which the artist refuses to part, has not been abandoned; the paint still wet, the forms still alive with possibility, the vision continually manifest, so the Midwestern town embelleshes the land. In the ever-developing visage, Omaha carefully imbues the reasons why, for anyone, from in or out of town, state, or country, it proves a wise and exciting choice for a place to live, encoded aesthetically in the lovely fabric of its composition.
“Everyone is really helpful,” said K.J. Steier, a local hula-hoop afficianado. “The bus system is so easy to use; it’s a big grid. And the music scene in Omaha is amazing.”
To boot, the location of this town puts it in a special position. Mathematically, being located at roughly the center of the United States puts Omaha closest, on average, to everywhere else in the nation. To the North East: New York City, Boston, Philidelphia, Chicago. To the South: New Orleans, Nashville, Memphis, all of Texas. Westerly: Denver, Boise, Salt Lake, Portland, Seattle, the whole of California, then, then the entire Northern United States. That makes it a perfect home base for cross country road trips and business travel in any direction, with all American culture at the perimeter of this national zone.
Crunched, the numbers show Omaha has the near highest percentage of millionaires in the country. Does that make it the centerpiece of the American Dream? Warren Buffet, the well-known entrepreneur and purveyer of vast fortune calls the place home. What about this remote section of the country generates this unusual quality? At the same time, Omaha ranks among the most affordable places to live, with gas and rent prices among the lowest. Fair chance this combination of variables makes for the peculiar aforementioned phenomena.
“What I really like about this place is that it seems to create a tension in people,” said musician Red Lepoupou. “I love the interpersonality between people. When that tension finally breaks … the city itself becomes a heart beat. We don’t have a lot to do here. The art is really introspective; even if it’s not introspective, it’s intimate. We have so many great songwriters here.”
Plus, the whole area is a choice destination for motorcyclists. The near complete absence of topological disturbances creates a flat horizon, ideal for high power biking. Though the area doesn’t seem wrought with motorcycle culture, still, it boasts a noticeable volume of motorcyclists. Get on your bike and most everywhere else in the country is only up to1,500 miles away tops.
Icing on the cake, a place like Table Grace in Downtown Omaha operates so, if short on cash, you may opt to pay for your meal by doing a brief chore. The food is hot, fresh, quality and fast. The chores are not hard. This generous attitude pervades the town. All that ethic makes Omaha a go-to place for authentic, unbounded people.
Your primary focus needs to be on creating a crystal clear marketing strategy to get more ideal clients and on taking serious action to generate greater income in your business. It’s time to create the right marketing message and implement the right marketing plan consistently. Fill your pipeline and turn more prospects into paying clients, all while putting your marketing on autopilot. At the same time, it’s important to get strategic about your packages and programs, especially your pricing, and to raise your rates. (You’re probably not charging enough and are leaving a lot of money on the table.) Then, it’s important that you set specific goals and find the focus and accountability you need to move your business forward, past the ramp-up phase. You will leave behind overwhelm, see greater results and feel even more successful in your business!